This is a quick shout out to the Self-Esteem Fund that has been created by cosmetics producer Dove in obvious attempts to build a new brand image but also to take the bull by the horns and deal with people’s, especially young womens, perceptions of their individual beauty.

As  a result of its Campaign For Real Beauty, Dove has established the Self-Esteem Fund as a web-based platform where interaction, discussion and help is available and encouraged. The Self-Esteem Fund also support local organizations to strengthen the image of self-beauty amongst the youth and furthermore has set a goal to have reached over 5 million people in need before 2010.

We, in a recent posts, discussed Dove’s intention with the campaign for real beauty. Though our conclusion were that Dove truly was driven to not only improve the sales figures but also change the distorted perception that exists today.

When a large corp. like Dove dedicates this much effort in making a difference and really engage in topics that matters, it is surely worth a Big Up from theBeast.

Yves Saint Laurent passed away on Sunday in his Paris home after suffering a long time from a brain tumour. Yves Saint Laurent reached the age of 71 years before leaving this earth, leaving behind a world of fashion morning his memeory.

As a little boy Yves Saint Laurent used to spend his time scetching and painting to avoid his so called “class mates” from bullying him. He soon was drawing dresses to his mother and at the age of 13 he won a very prestigious designer-competition.

Around that time a certain Christian Dior noticed that this boy had talent and natural skills for fashion and design, which ended in Dior reqruiting Laurent to his fashion concern. When Dior later passed Laurent took over, running Dior for a total of five years before leaving the company and starting his own fashion brand; Yves Saint Laurent!

Yves Saint Laurent is famous for dressing the 20th century woman, e.g. inventing the trench coat and bringing a more ragged edge to female fashion.

“Yves Saint Laurent is truly one of fashion’s founding fathers and he will be greatly missed” comment’s a famous fashion designer to BeautyByTheBeast.com!