Dove’s Campaign For Real Beauty – Join the debate!
You-are-fine-the-way-you-look way of marketing and commercial gain is becoming quite the trend amongst cosmetic and beauty businesses. Dove released a new marketing campaign of 2008 – playing less on super models, layers of make up and coca-cola bottled curves and laying more emphasis on “real beauty”, real, normal people posing for the camera without any accessories.
Their posters can be seen all over the world and the campaign invites recipients to join the real beauty debate on their website. Bossting the cause, videos about the distortion of beauty has been posted online (look above). The purpose and aim of the campaign seems honest but let’s not forget it is also a good old marketing strategy, a way for Dove to increase their sales. The Reason Dove is, for you who are unfamiliar with the brand, produces soap and shampoo. In an industry where most players has more than at least 20 different marketed products Dove were experiences a decrease in their sales. Dove is furthermore part of a bigger cosmetic concern and when the time came for the board to decide whether or not to trash the brand, it was decided to give it one last shot. CampaignForRealBeauty is hence the result of a hired advertising agency, a very good one, and the goal to increase Dove’s sales figures. When successfully getting the consumers attention with a new and fresh marketing concept Dove tripled their anual profits. What might seem like an honest attempt by this cosmetic and skin-care company to crack the riddle of real beauty and inner beauty, can be argued to be nothing more than a simple attempt to make some money on other people’s beauty complexes. 
Economic Interests in Making You Feel Good! Although it might feel wrong when these marketing schemes make economic profits on regular people’s desires, dreams and insecurities, in this example Dove has also done more than just putting up some posters. The Campaign for Real Beauty invites not only to an online debate about real beauty but has gone well out of their way in tackling this subject by e.g. starting a self-esteem fund. 
Of course they wouldn’t do it for free, but perhaps this type of marketing and brand building efforts will become an example of how capitalism and humanism can join forces that will gain both parts, financially as well as beauty-building. Commercial Good Will? The final judgement concerning Dove’s Campaign For Real Beauty is that a global campaign like this will probably, and hopefully, gain a lot of people and clear their self-image on beauty. The debate is on thanks to dove, or the over-payed genius at the advertising agency, the concept of Real beauty is astep in the right direction and a breeze of fresh air when most competitors remain in the conservative marketing-pit. What do you think about Dove’s real beauty campaign? Join the debate by commenting below 🙂 Age is just a state of mind/The Beast
Yves Saint Lauren Dead at Age 71
Yves Saint Laurent passed away on Sunday in his Paris home after suffering a long time from a brain tumour. Yves Saint Laurent reached the age of 71 years before leaving this earth, leaving behind a world of fashion morning his memeory.
As a little boy Yves Saint Laurent used to spend his time scetching and painting to avoid his so called “class mates” from bullying him. He soon was drawing dresses to his mother and at the age of 13 he won a very prestigious designer-competition.
Around that time a certain Christian Dior noticed that this boy had talent and natural skills for fashion and design, which ended in Dior reqruiting Laurent to his fashion concern. When Dior later passed Laurent took over, running Dior for a total of five years before leaving the company and starting his own fashion brand; Yves Saint Laurent!
Yves Saint Laurent is famous for dressing the 20th century woman, e.g. inventing the trench coat and bringing a more ragged edge to female fashion.
“Yves Saint Laurent is truly one of fashion’s founding fathers and he will be greatly missed” comment’s a famous fashion designer to BeautyByTheBeast.com!
How We Deal With Conflicts – What does family got to do with it?
Hi all!
It recently hit me that most of us act and confront conflicts much like we’ve always done during our upbringing and fights we’ve had within our families. When we later go on to form new ties, realtionships and hopefully families that behaviorial pattern often remains.
Now, there nothing strange about that. Rather self-explanatory actually. But it is interesting how we tackle conflicts within new relationsships like we’ve done when we’ve argued with our fathers, mothers or siblings. Wouldn’t it be more logical if we found new ways of dealing with disagreements and conflicts that happens in newer relationships rather than apply the same old conflict management methods?
How our personlities develops and our individual character takes shape are a direct result of our upbringing. That’s the way it is for us humans. The way you solved conflicts and disagreements in the family when you grew is hence going to affect the way you handle conflicts for the rest of your life. With new boy -or girlfriends, husbands, wifes, daughters, sons, friends. From a more romantic approach this is perhaps the strongest way of remembering our history and past relationships.
But, like I said earlier, what does family really got to do with it? In order to maintain a healthy relationship and reaching beauty here’s a tip from the Beast:
People are different and obviously affected by prior engagements with other people. Recognize that but at the same time try to reach a individual platform for the relationship in question to stand on its own legs. Independent from earlier conflict management methods and experiences. When in a disagreement or fight with non-relative try to base the outcome and solution on the premises that exist between you and your partner.
Good luck!
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Welcome to Beauty by the Beast
The record needs to be set straight. What is beauty? How do we do to feel beautiful? With hair & makup? Life is short and before you can start living and enjoy the many pleasures in life you have to be able to look in the mirror and feel proud of your own reflection. I recently started this journey and this blog will be my journal in which I will post thoughts, reflections and doubts. See you around!
